Case · 07 · 2025· Designer & Developer

Edukinect

We surfaced their Microsoft credential where decision-makers actually look.

EduKinect had one credential their target audience specifically searches for when evaluating AI transformation partners: Microsoft. It was buried in the footer. The rest of the site read like every other IT consultancy. I fixed that.

I ran 6 interviews with SMB decision-makers who'd recently evaluated AI partners. Their evaluation order was consistent: credentials first, sector relevance second, outcomes third, price last. The site was failing at the first three. The redesign put Microsoft front and centre and rewrote every service description in the language of the decision-maker, not the IT team.

Stack

Next.js · Tailwind CSS · AI & EdTech · Conversion Design

Strategy

UX Strategy

Audience Mapping

Content Architecture

Development

Website

Performance Optimisation

SEO

The Problem

EduKinect’s strongest credential — Microsoft partnership — was buried in the footer. The rest read like every other IT consultancy.

Who it's for

SMB decision-makers across Asia Pacific — CEOs, COOs, and HR Directors at 50–500 person companies beginning or accelerating their AI adoption journeys. Primarily Microsoft ecosystem users evaluating Copilot enablement partners.

What they needed

Measured, results-oriented buyers. They respond to credentials, clear outcomes, and specific sector expertise — not generic technology promises. They need to see Microsoft partnership proof and real case outcomes before they engage.

User Flow