4×
inbound enquiries vs. prior site
6
decision-maker interviews conducted
2
buyer journeys served from one homepage
The Situation
EduKinect's best credential — Microsoft Partnership — was invisible. The brief was simple: surface it, make it unmissable, and stop looking like every other IT consultancy.
What We Did
I ran 6 interviews with SMB decision-makers who'd recently evaluated AI partners. Their evaluation order was consistent: credentials first, sector relevance second, outcomes third, price last. The site was failing at the first three. The redesign put Microsoft front and centre and rewrote every service description in the language of the decision-maker, not the IT team. Built with a clean, professional palette — white background, Microsoft-blue accents. Dual CTAs targeting two distinct buyer journeys: 'just starting' and 'accelerating'. Above-the-fold conversion architecture built around the exact order buyers evaluate.
The Result
Live at edukinect.com. Inbound enquiries up 4× vs. prior site. Microsoft credentials now above the fold. Two distinct audience journeys served from one homepage.
Numbers only tell half of it — see the actual site.
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