Case · 05 · 2025· Designer & Developer
Just Acoustics
Category
Web Design · Acoustics & E-Commerce
Services
Web Design · Conversion UX · Development · SEO
Client
Just Acoustics
Overview
Reduce echo. Make any space easier to hear.
Just Acoustics solves a real problem — echoey, hard-to-hear spaces — with wall and ceiling acoustic panels. But the brief was to make that solution feel simple and buyable, not technical.
Light, bright, and product-forward: amber accents, generous whitespace, and a clear path from problem ('too much echo') to application (office, church, gym, studio) to product. Education built in, jargon stripped out.
Stack
Next.js · E-Commerce · Acoustics · SEO
Design
Conversion UX
Application Structure
Brand Voice
Development
Website
Resource Center
Local SEO
The Problem
Acoustic treatment sounds technical and intimidating. The challenge: make “fix my echoey space” feel like a simple, obvious purchase.
Who it's for
Business owners, facility managers, and designers fixing echoey spaces — offices, churches, gyms, studios, restaurants, and classrooms.
What they needed
They feel the problem (hard to hear, too much echo) but don’t know the solution. They need plain-language education and a clear, low-pressure path to a quote.
User Flow
How they move through it.
A technical product made buyable — the flow turns “too much echo” into a clear next step.
Brand Identity
Reduce echo. Hear clearly.Palette
Typography
Easier to hear.
Panels that absorb echo.
What I Built & Why
The decisions behind it.
Application-led navigation
Office, church, gym, studio — users self-select by space.
Education → quote flow
Resource center answers the “why”, then routes to a free consult.
Echo-intent search terms
Pages built around “reduce echo in [space]” queries.
Principles