Case · 04 · 2025· Designer & Developer

Fast Melbourne Removal

Page 1 in 60 days. 3× industry conversion. Zero ad spend.

Fast Melbourne Removal had one goal: more booked jobs. I built the entire site around that objective. Above the fold is a live instant-quote form — no 'contact us and wait', just a price estimate in seconds.

Local SEO was baked in from day one: structured data markup, suburb-level landing pages, Google reviews pulled in automatically via API. The result was a page-1 Google ranking for 'Melbourne removalists' within 60 days of launch.

Stack

Next.js · Local SEO · Conversion Design · Schema Markup

Design

Web Design

UX Strategy

Conversion Architecture

Development

Next.js

Local SEO

Schema Markup

Quote Calculator

The Problem

Every Melbourne removalist looked the same: vague pricing and a “callback in 24 hours” form. Customers comparing movers wanted an answer now — no one was giving it.

Who it's for

Melbourne residents planning local moves — renters, first-home buyers, small office managers, and expats relocating within the city. Time-pressured, price-sensitive, making decisions quickly on mobile.

What they needed

They search on mobile, compare a few companies fast, and book the one that responds fastest with a clear price. Trust signals — reviews, transparent pricing, a professional site — do 80% of the selling before any phone call.

User Flow

How they move through it.

Every step removes a reason to bounce to a competitor — the answer comes before the ask.

Search “removalist”Local SEO + suburb pages capture high-intent traffic at the moment of need.

Land on quoteThe calculator is the hero — no scrolling to find how to get a price.

Get instant priceA real number in 30 seconds replaces the “callback in 24 hours” form.

Book the moveTrust signals (reviews, insurance) sit right beside the booking action.

The design

Trust above the fold. Price in 30 seconds.

Brand Identity

FMRFAST MELBOURNE REMOVAL

A price in 30 seconds.

Palette

Primary Orange#FF5A1FAccent & CTA

Light Peach#FFF1E9Section tint

Dark#1A1A1AHeadlines & body

White#FFFFFFPrimary background

Typography

Move with confidence.

System UIHeadlines · 800

Instant quotes. No callbacks.

System UIBody & UI · 400

Brand In Use

Dimensional logo

Brand mark

Site mockup

What I Built & Why

The decisions behind it.

Conversion

Instant quote calculator

A real price in 30 seconds — replaces the contact form entirely.

SEO

35+ suburb landing pages

Location pages with schema markup ranking page one in 60 days.

Performance

Sub-2s mobile load

Lean build clears Core Web Vitals on 4G.

Principles

Trust above the foldAnswers, not callbacksLocal credibility

Gallery

Explore the screens.

Scroll to spin · hover to focus

Live Now