08 · 2025· Designer & Developer · AVAR Studios
Aerox Breathing
Category
Web Design · Health & Wellness
Services
Web Design
E-Commerce UX
Development
Brand
The Challenge
The wellness market is saturated with generic DTC brands. Aerox needed to stand apart through design authority and clear product education — communicating both the science and the lifestyle in a single cohesive experience.
The Outcome
Live e-commerce site with strong above-the-fold conversion and product education architecture. Mobile-first execution with sub-2s load times.
Aerox Breathing is a premium wellness brand built around the science of breathwork — from recovery tools for athletes to everyday stress management. They needed a site that communicated both credibility and aspiration.
The design is clean and athletic: white space, product-led photography, and a confident typographic system. The structure moves visitors from problem awareness to product education to purchase with minimal friction.
Built to perform on mobile, where the majority of wellness-product customers shop. Every section is designed to earn trust before asking for a conversion — scientific backing, customer outcomes, and clear product differentiation throughout.
Project Screens
Next Project
Just Acoustics