<2s
mobile load time
1
owned e-commerce channel established
15
competitor DTC brands audited first
The Situation
The wellness DTC market is full of brands that look identical. Aerox needed to stand apart through visual authority and product education that converts cold social traffic into buyers who actually understand what they're buying.
What We Did
I audited 15 DTC wellness brands to map the 'white background trap' — why they all looked identical — then built the opposite. Athletic, precise, science-forward. Not spa. Not clinical. The design earns trust before asking for the sale. Built mobile-first for the athlete who discovers products on Instagram then converts on mobile. Sub-2s load time. Shopify integration with full custom storefront — brand control without the generic Shopify template look.
The Result
Live at aeroxbreathing.com. Sub-2s mobile load time. Owned e-commerce channel established — no more platform dependency. Revenue now flows directly.
Numbers only tell half of it — see the actual site.
View the live site